Why Career Advice Sucks and What You Can Do About It By Mark Feffer

My conclusions:

•Advice only works if it’s customized for your approach to each individual employer.
•Career advice is great on paper, but not so great in the real world
•Despite the number of blogs, books, workshops and the like, there’s only so much advice out there. I mean, how many articles can you read about organizing a resume?

So, today let’s talk about the 40,000-foot stuff (we’ll descend later). Up here you’ll find Mark’s ten things you have to accept in order to find a job. They are:

1.You must network.
2.You must network.
3.You must customize. It’s better to send 50 customized resumes and cover letters than it is to send 500 identical copies.
4.Despite #3, job-hunting is a numbers game. The more jobs you apply for, the more likely you are to find one.
5.Don’t be surprised if you don’t get a job you’re not qualified for.
6.If your skills haven’t evolved with technology, you’re going to have trouble.
7.Accept the dynamics: HR’s not going to respond if you don’t make the first cut. Hiring managers aren’t going to say “aha” when they see your resume. You have to smile whether you like it or not and convince them you’re the right person for the job.
8.Managers aren’t stupid. They know the business and if you think otherwise, it’s going to show.
9.Job hunting takes time. A lot of time. If you’re working, it’s like having a second job.
10.There are three other options: You can start your own company, become a contractor, or be the child of, or marry the son/daughter, of the company’s CEO. And even that doesn’t always work.